You, as a company owner, should realize that marketing your website is more important as your company's logo and contact details in a local newspapers, billboards, road signs, etc. We are in an age where digital is taking over and more and more people are using the internet to find what they are looking for. Referring to the "Yellow Pages" advertisements on television, listing your company in the South Africa Yellow Pages will help you to gain more business. That is the same with SEO. With better results in Google, Yahoo! and Bing, you will get more traffic to your website and more traffic means more conversions and more conversions means more sales and more sales means MORE REVENUE.

The other problem that I have with Web Design companies… THEY ARE USING FLASH! While flash websites do look great and offer "smart" and "look good" functions, which will impress the visitors, THEY ARE USELESS IN SEARCH ENGINES. Let me make this very clear. YOUR WEBSITE WILL NOT BE LISTED IN SEARCH ENGINES!! I can't emphasize on this enough. If I search for your company's name, I might find it in Google but I will not find you when I search for the services that you offer or the products that you are selling.

Say for example you have a "office furniture" company and are called ACME OFFICE FURNITURE, selling chairs, tables, cabinets, etc. I will use keywords such as "office chairs south africa" or "cheap office cabinets for home". YOU WILL NOT BE LISTED IN THE SEARCH ENGINES, so there will be no way that I will stumble upon your website and buy from you, meaning, you have lost a potential client and also a sale.

Watch this video to find out how you are “taken for a ride” by these Web Design companies.